The Russian anti-alcoholism advert, featuring a drunken red-eyed squirrel, has gone viral
The animated creature rants, sings, and tries to climb the walls during the 55 second clip.
The controversial advert involves the squirrel talking to the camera in a rambling dialogue which includes ‘chasing spiders up the wall’ and the death of a friend’s wife because ‘she is a devil’.The public service ad was commissioned by Russia’s health and social development ministry as part of its ‘healthy lifestyle programme’, a spokesperson confirmed.
The advert ends with the slogan: ‘Do you drink? Then I’m coming for you’.
To date the short video has been watched by 1.56 million times on YouTube.
The Russian government has continually attempted to combat drinking in the country, with a recent ban on drink-driving and new minimum legal price limits for vodka.
Around half a million people are believed to die every year from alcohol abuse in Russia.
Watch the controversial ad below:
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